SELECTED CASES
SELECTED CASES
HÅG
HAG business seats provide healthy „Sitting in Movement“.
BACKGROUND
The Norwegian manufacturer known for its premium ergonomic business seating employed ipr to accelerate German business through PR campaigns.
CPR ACTIVITIES
Having developed a press section on the HAG website, cpr created monthly press releases targeted at interior/architectural and business magazines.
HÅG
HAG business seats provide healthy „Sitting in Movement“.
BACKGROUND
The Norwegian manufacturer known for its premium ergonomic business seating employed ipr to accelerate German business through PR campaigns.
CPR ACTIVITIES
Having developed a press section on the HAG website, cpr created monthly press releases targeted at interior/architectural and business magazines.
CASIO
High-tech cameras, beamers and calculators.
BACKGROUND
CASIO engaged cpr to take care of their press relations for Exilim digital cameras, projectors and calculators including the handling of test products for journalists.
CPR ACTIVITIES
Acting as CASIO press office, cpr designed a coherent plan for monthly press releases targeting b2b and consumer media. Exilim cameras and calculators were supported by competitions and intensive tests by jounalists.
CASIO
High-tech cameras, beamers and calculators.
BACKGROUND
CASIO engaged cpr to take care of their press relations for Exilim digital cameras, projectors and calculators including the handling of test products for journalists.
CPR ACTIVITIES
Acting as CASIO press office, cpr designed a coherent plan for monthly press releases targeting b2b and consumer media. Exilim cameras and calculators were supported by competitions and intensive tests by jounalists.