SELECTED CASES: LIFESTYLE
SELECTED CASES: LIFESTYLE
EBERHARD & CO.
A family business since 1887 – Eberhard is one the few truely independent Swiss watch manufacturers.
BACKGROUND
Known for its sporty chronographs and involvement with the famous 1930s race driver Tazio Nuvolari, the Swiss watch manufacturer chose cpr to enhance its brand awareness in Germany/Austria and The Netherlands and support the retailer network.
CPR ACTIVITIES
As a core activity cpr implemented the German Eberhard press office and introduced an on- and offline campaign with a focus on educating press, bloggers, retailers and potential customers regarding the brand´s latest achievements. Sponsorship and exhibitions at selected classic car events put Eberhard & Co. in touch with the key audience.
EBERHARD & CO.
A family business since 1887 – Eberhard is one the few truely independent Swiss watch manufacturers.
BACKGROUND
Known for its sporty chronographs and involvement with the famous 1930s race driver Tazio Nuvolari, the Swiss watch manufacturer chose cpr to enhance its brand awareness in Germany/Austria and The Netherlands and support the retailer network.
CPR ACTIVITIES
As a core activity cpr implemented the German Eberhard press office and introduced an on- and offline campaign with a focus on educating press, bloggers, retailers and potential customers regarding the brand´s latest achievements. Sponsorship and exhibitions at selected classic car events put Eberhard & Co. in touch with the key audience.
PASQUALE BRUNI
Italian goldsmith Pasquale Bruni started his own business in the 1970s designing and manufacturing for others. In the 1980s Bruni founded his own luxury brand.
BACKGROUND
Jewelry designer Pasquale Bruni commissioned cpr for a press campaign to extend the brands fame to the German-speaking markets.
CPR ACTIVITIES
Using Brunis´ distinctive floral designs, cpr focussed the press campaign on jewellery trade and lifestyle magazines. Core activities included personal presentations at exhibitions (Baselworld), key publishing houses and top retailers.
PASQUALE BRUNI
Italian goldsmith Pasquale Bruni started his own business in the 1970s designing and manufacturing for others. In the 1980s Bruni founded his own luxury brand.
BACKGROUND
Jewelry designer Pasquale Bruni commissioned cpr for a press campaign to extend the brands fame to the German-speaking markets.
CPR ACTIVITIES
Using Brunis´ distinctive floral designs, cpr focussed the press campaign on jewellery trade and lifestyle magazines. Core activities included personal presentations at exhibitions (Baselworld), key publishing houses and top retailers.
VISCONTI
„Let´s do it better“ – a claim Visconti follows since the 1980s when they introduced pens with innovative new designs and funtionality. The same applies to their new watch collections.
BACKGROUND
The Florence-based manufacture best known for their luxury pens, chose cpr to introduce their new collection of timepieces and gain access to the German W & J market.
CPR ACTIVITIES
For Visconti, a newcomer in the field of watches, cpr developed a hands-on personal approach. Presentations and visits to selected lifestyle and watch press plus potential retailers safeguide the successful market entry. A well-designed schedule of monthly press releases also incorporating the famed Visconti pens provides solid media coverage.
VISCONTI
„Let´s do it better“ – a claim Visconti follows since the 1980s when they introduced pens with innovative new designs and funtionality. The same applies to their new watch collections.
BACKGROUND
The Florence-based manufacture best known for their luxury pens, chose cpr to introduce their new collection of timepieces and gain access to the German W & J market.
CPR ACTIVITIES
For Visconti, a newcomer in the field of watches, cpr developed a hands-on personal approach. Presentations and visits to selected lifestyle and watch press plus potential retailers safeguide the successful market entry. A well-designed schedule of monthly press releases also incorporating the famed Visconti pens provides solid media coverage.