SELECTED CASES: LIFESTYLE
SELECTED CASES: LIFESTYLE
PASQUALE BRUNI
Italian goldsmith Pasquale Bruni started his own business in the 1970s designing and manufacturing for others. In the 1980s Bruni founded his own luxury brand.
BACKGROUND
Jewelry designer Pasquale Bruni commissioned cpr for a press campaign to extend the brands fame to the German-speaking markets.
CPR ACTIVITIES
Using Brunis´ distinctive floral designs, cpr focussed the press campaign on jewellery trade and lifestyle magazines. Core activities included personal presentations at exhibitions (Baselworld), key publishing houses and top retailers.
PASQUALE BRUNI
Italian goldsmith Pasquale Bruni started his own business in the 1970s designing and manufacturing for others. In the 1980s Bruni founded his own luxury brand.
BACKGROUND
Jewelry designer Pasquale Bruni commissioned cpr for a press campaign to extend the brands fame to the German-speaking markets.
CPR ACTIVITIES
Using Brunis´ distinctive floral designs, cpr focussed the press campaign on jewellery trade and lifestyle magazines. Core activities included personal presentations at exhibitions (Baselworld), key publishing houses and top retailers.
VISCONTI
„Let´s do it better“ – a claim Visconti follows since the 1980s when they introduced pens with innovative new designs and funtionality. The same applies to their new watch collections.
BACKGROUND
The Florence-based manufacture best known for their luxury pens, chose cpr to introduce their new collection of timepieces and gain access to the German W & J market.
CPR ACTIVITIES
For Visconti, a newcomer in the field of watches, cpr developed a hands-on personal approach. Presentations and visits to selected lifestyle and watch press plus potential retailers safeguide the successful market entry. A well-designed schedule of monthly press releases also incorporating the famed Visconti pens provides solid media coverage.
VISCONTI
„Let´s do it better“ – a claim Visconti follows since the 1980s when they introduced pens with innovative new designs and funtionality. The same applies to their new watch collections.
BACKGROUND
The Florence-based manufacture best known for their luxury pens, chose cpr to introduce their new collection of timepieces and gain access to the German W & J market.
CPR ACTIVITIES
For Visconti, a newcomer in the field of watches, cpr developed a hands-on personal approach. Presentations and visits to selected lifestyle and watch press plus potential retailers safeguide the successful market entry. A well-designed schedule of monthly press releases also incorporating the famed Visconti pens provides solid media coverage.